Inaugural project: Big Bucks Footy
Beta launch date: January 2007
Roll-out of Pay, Play and Win: April 2007
 

“Playing Big Bucks Footy online is not a matter of life and death…
… it’s more important than that!”
- Jimmy Ray, Founder and Creator


After intensive market analysis, research and development, BBGI has completed its first application, a fun and exciting competitive game called ‘Big Bucks Footy.’ Soccer fans manage fictional but extremely realistic teams over the internet. Success is rewarded with generous cash prizes. Skill counts for everything, chance is not a factor.

The game targets three overlapping market segments:

  • Online game players
  • Video gamers
  • Soccer fans

Each segment is large, growing and willing to spend.The Big Bucks Footy business model levers off of all three segments and will be particularly appealing to the overlap groups.

Big Bucks Footy 

• We have positioned Big Bucks Footy to compete in the well- established gaming sector of ‘online games of skill’, whilst at the same time to attract players from two broader markets : games and gambling.

• Soccer has more players and is played in more places than any other professional sport. In England, soccer is the dominant professional sport in all categories of measurement.

• The most valuable sports franchise in the world is Manchester United at an estimated US $1.2 billion. The Washington Redskins of the National Football League is a distant second at US$950 million  (Source: Forbes)
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